History
Agrosul started out as a small commercial outlet in the city of Feliz, in the mid-1950s.
An important step was taken in 1971 when Waldomiro Freiberger, the company's
founder formed the company with his brother Paulo. The partnership, Waldomiro
Freiberger & Cia Ltda., was very successful.
The entrepreneurs overcomed even a fire which destroyed a large part of the company.
In fact, they used the fire as a springboard to continue growing. The building, which
served as Agrosul’s headquarters for long time, was built in 1973, in the city of Feliz.
Two years later, Waldomiro and Paulo started raising chickens, as well as selling live
ones, until 1980, when they incorporate a slaughter house in the district of Vila Cristina,
in Caxias do Sul.
In 1996 there was a new step in the company’s expansion, when the company changed
its institutional structure and set up a new brand: Agrosul Alimentos, which it remained
for 20 years until they redesigned the logo, to become Agrosul Foods. Since then, the
brand has become a symbol of quality, which is a testament to its products and services.
Another important indicator of its success was the modern logistics unit, built in São
Sebastião do Caí in 2004, which then operated as a Distribution Center for the poultry
products, which continued to be processed in Vila Cristina. Inevitably the investment
and development continued and, since 2009, the company has been operating from a
new, modern Meatpacking Plant next to the DC in São Sebastião do Caí, where about
180 tons of finished product is processed every day: 40% chilled products and 60%
frozen.
In addition to the Meatpacking Plant, Agrosul has its headquarters in downtown Feliz,
where the Feed Factory and Farm Store have continued to operate up to the present day.
The store serves most of the farmers in the region, encouraging agriculture and
preserving its family, cultural and commercial bonds, since the time it launched its
activities in 1950.
Identity
Mission statement
To meet customer expectations, by providing products with the highest quality, using modern technology and highly trained workers.
Vision
To be a benchmark for service in the Brazilian and international markets, recognized by customers, employees, the community, suppliers and investors, for the high quality of our products, services and relationships.
Values
- Commitment;
- Processes that are of high quality and excellence;
- Safety and Integrity in respect of our products;
- Appreciation for People;
- Innovation;
- Sustainability;
- Social Responsibility.
